How did toys and comics change during the Great Depression? I interviewed toy collector and inventor Mel Birnkrant. Over the next few days, I'll share his answers.
Question 1: If you compare toys from the 1920s to toys of the 1930s, was there a noticeable change in materials or workmanship?
Mel Birnkrant says: "The materials and workmanship of toys changed dramatically during that period of time. There were several factors at play. The first was country of origin. Hand in hand with that was the changing materials from which the toys were made.
"But most importantly, to understand toy history, one must see it as an ongoing quest for new materials, with which to render and manufacture objects in 3D.
"Throughout the first quarter of the 20th Century, most toys were made in Germany. German toys were often made of wood. Hand carving was commonplace and considered manufacturing. This early wooden Mickey brush holder was “Handufactured,” (a term I just made up,) in Germany.
"Cast iron was also used worldwide to render objects that could be duplicated in quantity. Although cast iron toys were durable, they were also extremely heavy. This cast iron Andy Gump car, made in the 1920s is considered a classic.
"Throughout several centuries, dolls were mostly cast in bisque, and most of these were made in Germany. Heavy and easily breakable, bisque was then the only means by which one could replicate a realistic face. Some doll collectors would maintain that this is still true today. This Rose O’Neil Kewpie is an exquisite example of the lifelike delicacy that German bisque achieved.
"Tin toys were another means by which one could render objects in 3D. Tin imposed a stylized look of its own. This Barney Google windup toy is a good example of that principal. The Image is transformed and enhanced by the limitations of the tin medium to, perhaps unintentionally, achieve a stylized elegance. To see this toy as a stunning sculpture, visualize it twelve feet tall.
"Throughout the first quarter of the 20th century, Germany was to the toy industry what Hong Kong is today. Then, in the early 1930s, Japan stepped onto the stage, and with them came a new material, celluloid. Suddenly, there was a cheaper, lighter means to render images in 3D.
This skating Mickey is an excellent example of the beauty and perfection that celluloid could achieve.
"Although, this new material could render almost any image with newfound fidelity, it also developed a look and language of its own that was totally unique, and highly Geometric. Celluloid was also Depression friendly. Unlike toys made of wood, bisque and cast iron, toys made of celluloid were lightweight and cheap.
"After the Second World War, celluloid which was extremely flammable was deemed illegal, and overnight replaced by the ever-growing list of modern plastics we know today.
"Throughout these years, toys were also made in the USA. Early in the 1930s, new materials were introduced here. Dolls might now be made of rubber and also of a paste like material, called composition. Each of these new materials enabled a unique look that altered the appearance of the original subject matter, in some instances for the better.
"Throughout these years, toys were also made in the USA. Early in the 1930s, new materials were introduced here. Dolls might now be made of rubber and also of a paste like material, called composition. Each of these new materials enabled a unique look that altered the appearance of the original subject matter, in some instances for the better.
"In my humble opinion, the entire series of composition and wood jointed dolls, created by doll maker, Joseph Callus were always exquisite sculptures. The restrictions of this medium lent a new dimension to the comic characters it portrayed.
"Here is an exquisite pair of composition jointed dolls by Joseph Callus. They represent Betty Boop and her then boyfriend Bimbo, at the peak of their refinement. This particular Betty Boop doll was originally owned by Max Fleisher."The Second World War put an end to these visually exciting playthings. And after the war, toys were never quite the same, or quite as great. Wartime toys were often awful, mostly made of paper. And what few toys there were, were made entirely in the USA.
Here we see a cardboard Lionel train. Much to my disappointment, Santa brought me one of these in 1943.
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Tomorrow: Changes in Imagery
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