Joe Bowler Visits Art School

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When Joe Bowler (1928-2016) was just starting out as an illustrator he got a job as an apprentice for the legendary Cooper Studios in New York. 


Illustration by Joe Bowler

But he wanted to do more than just cut mats and wash out brushes for the master illustrators. He hoped to prove himself as a full-fledged artist. 

So he hung out in the bullpen to watch how master illustrators like Coby Whitmore produced their paintings. 

It was a revelation for Bowler to watch the way Coby Whitmore painted. Bowler said that Coby "would paint an illustration from beginning to end in about forty-five minutes, talking the whole time and I'd be watching every stroke, every mixture of paint just watching him work. Every color he put down on his palette, the way he applied the paint. That was my education really."

Illustration by Coby Whitmore

Still in his early twenties, Bowler was getting a practical education from the best painters in the business. 

But he  thought he should enroll in art school to get a better grounding. So he went to the Art Students League, where one of the main instructors was Frank Reilly.

(Frank Reilly conducting a class)

Bowler recalls: "I was going to night school at the Art Students League -- the Frank Reilly class in drawing I thought, well I guess I'll go sign up for his painting class too."

"In the middle of the first day of class, he started to tell everybody about the way to mix colors. He had this incredibly graduated value scale he was running down... and I finally put up my hand and said, 'That's not the way they do it.'"


"Reilly said, 'Oh, really?' and I said, 'Yeah, I'm working at the Cooper Studio.' And he said, 'Oh really? Well I guess you'd better just go and work there some more.' He literally kicked me outta the place."

Illustration by Joe Bowler

"Fifteen, twenty years later - the phone rings and it's Frank Reilly! He says. "Oh Joe, how are you? I'm just finishing up my book and putting the names of some of my more famous students in there...and I see your name is there, but I don't really remember too much about you."

Bowler said, "He asked me if he could use my name in his book and I said sure."
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The new Illustration Magazine #70 has a feature on Joe Bowler written by Leif Peng, the basis for this anecdote.

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